EXECUTIVE SUMMARY
IMG Artists was asked by Massachusetts International Festival of the Arts’ (MIFA) to analyze the population composition of Holyoke and the surrounding market to assess the potential for it to sustainably support MIFA’s operation of a restored Victory Theatre. IMG Artists was also asked to prepare a strategic business plan, including a five year pro forma income statement, depicting a path to this defined outcome in the event the market was deemed sufficient. It was requested that IMG Artists craft the business plan within the context of fulfilling the organization’s nonprofit mission…
Read: Competitive Analysis & Strategic Business Plan
